Today, so far as the nanotechnology products are concerned the real perception is that:

• The market is not developed; it has to be created
• Consumers are either not aware or are apprehensive
• The whole lot of linkages are not established
• There are chances of better products coming in near future
• There may be hidden dangers involved in the technology and its use
• Socio-economic and environmental testing not complete yet

The above and a host of similar questions are haunting the developers of the products. It also appears that the scientists and the researchers are not bothered about all this. This is all right for scientific temper. With this aggressiveness among the scientific community, it is becoming clearer day by day that nanotechnology is an inevitable phenomenon. At the same time, it is doable and it is promising. Thus, it is all the more necessary that in order to exploit the full commercial potential of the nano science and technology, all the relevant questions are answered and they are answered together. This is what we mean by Strategic Applications Integrating Nano Science.

SAiNSCE's Strategy for Nanotechnology
In broader sense of the strategy, it has to be two fold: one aimed at R & D and the other aiming at the market. However, to go ahead on this broad strategy, we feel that the nanotechnology has to pass through eleven crucial stages. We call them SAiNSCE-11. We call them so because we are committed to those processes. These steps are necessary for full commercial exploitation and development of socio-economically useful and environmentally defendable Nanotechnology applications. The steps are:

SAiNSCE- 11

• Identification of developable & deployable nano science concepts
• Research & development to explore those concepts
• Development of appropriate Nanotechnology nologies & lab testing
• Commercial deployment of those Nanotechnology nologies
• Development of specific & usable nanotechnology products
• Development & creation of markets for products in nanotechnology
• Convincing the consumers for choosing the nanotechnology products
• Creating an environment for a shift towards nanotechnology products
• Access to the targeted markets through opinion & marketing networks
• Price comparison with the traditional, existing and future alternatives
• Correction and improvement in all the above based on the feedback

Our comprehensive approach gives us an edge over others. SAiNSCE offers a complete solution from research to development, from affordability to marketability and from usability to sustainability. We believe that in the field of nanotechnology, unless the last mile issues are tackled, full speed and the take off is not possible. This entire gamut of tasks can not be done by researchers; it can only be done by those who have the domain knowledge of nanotechnology as well as practical knack of the markets and also understand the unfolding future of the society and the economy.